Save Our Sleep

Spotify radio for the IKEA Save Our Sleep campaign features a salesman pitching absurd products to get a better night’s sleep.

But, instead of using silly “solutions”, like The Desk Slapper, IKEA has everything you need for a better sleep.

Produced by Ogilvy NY

Pinterest is a common destination for those looking for bedroom inspiration, and we’re comfortable with that. 

Produced by Ogilvy NY

Call-It-Whatever-You-Want

Most iconic sales have an iconic name to match. But not the IKEA Winter Sale.

So we let our customers give it a name with our Call-It-Whatever-You-Want Mad Lib on Instagram. Engaging IKEA Instagram followers on Stories, we enabled them to vote on a name, while creating a buzz about the upcoming sale.

Produced by Ogilvy NY

Day 1

Day 2

Check out these radio spots highlighting new promotions going on at IKEA.

Produced by Ogilvy NY